If you want to attract more applicants to your business, you need to make sure they can find you. An increasing number of potential candidates are turning to online search to research businesses before making their decisions. So, if your ultimate goal is to drive in-applicants, a strong advertising presence is critical in helping you reach that goal.
How can SEO improve your online visibility and help you connect with a broader audience of potential applicants? SEO is a general term that includes an assortment of different methods to accomplish one goal: to improve your business’s ranking in search results. When a potential applicant is looking for careers like yours and enters a specific keyword or phrase into a search engine, you want your business to rank as high as possible in their search results. The higher your rank, the more traffic you are likely to receive.
Candidate management helps you create a better candidate experience so that you don't lose out on talent, and your employer brand remains intact. The more your brand aligns with candidate expectations, the more likely it will be that the talent you want completes the application process
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